The way people are shopping online has changed dramatically in recent years. Thus, it becomes increasingly challenging to maintain customer loyalty.
They are constantly looking for agile and efficient experiences at all stages of the purchase process. At the same time, there is a growing need to optimize the performance offered by entrepreneurs.
It is necessary to decide between online payment processing options and ask about the gateway for the service. So, for a start, expanding payment options means being prepared to serve all types of customers for your games. This shows that you are diversifying in your business. The various forms of payment are essential for any business, whether online or not.
The consumer usually decides whether or not to purchase a certain product simply because of the payment methods that are available. So, if you want to attract more customers, differentiate yourself from the competition. Offer users of your games all the facilities possible when paying for them and their add-ons or merchandising.
Today, you can choose from a variety of payment methods, regardless of the type of online business you have. The secret when choosing is to check which are the most secure payment options, both for the customer and for the business itself.
Secure online payment options
Latam Gateway, a company that works with game monetization and instant payments, has the payment methods most used by consumers to help their games prosper. The company maintains a partnership with the main Brazilian banks and the most used digital wallets in the country. Check the list below:
- Slip Express: Issuing as many payment receipts. They are confirmed in 30 minutes.
- Express transfer: It is a way of transferring money, carried out much faster, safer and more efficiently than other types of deposits. Bank transfer with payment confirmation in 15 minutes.
- Express deposit: Make bank deposit in cash. Bank deposit with payment confirmation in 15 minutes.
- Credit card: Visa, Mastercard, Hipercard and more. Guaranteed reversal proof.
- Digital wallets: Gathers the main forms of payment and cards registered by the customer. These portfolios may contain thousands of active digital wallet customers in the Brazilian market.
- PIX: The payment method that takes seconds to clear on any day of the week and time, available soon to our customers, whether through the mobile app or other registered payment methods.
Know the reasons for the importance of diversifying payments:
Diversifying payments means having fewer dropouts and also a lower risk of default and even fraud. You will have a higher customer satisfaction index that will have access to discounts and innovation. This means that you will sell more and have better billing results. So here are some reasons to diversify:
When paying, the customer looks for different forms of payment. If you have several options, you will automatically offer the player something that can be called convenience. This adds value to your establishment and the result will be a satisfied customer.
Think that one of your players had trouble with their credit card when paying for a game add-on. Or that a new customer does not use cards. What can you do? Letting him give up on the purchase and abandoning the cart is not a good option. Offer slip express as an alternative or one of the other options, such as Digital Wallets, Transfer. Your problems will be solved and you will have a happy customer.
When using new forms of payment or those that are different from the competition, you will also work on the concept of innovation within your business. Billets are a great example. They automate billing, allow messaging to remind consumers of deadlines, and even guarantee payments over the internet.
By having a range of secure payment methods, such as bank slips and cards, your company will be protected from fraud. It also offers its users methods that they know and trust the most.
Offer a seamless gaming experience
Users are looking for a seamless gaming experience. So it’s important that they don’t have a need to stop the game to make a payment. You will have happy customers and the possibility to convert non-paying users into users with premium accounts.
Register and retain players
Converting users in the test phase or free version to premium is important. Therefore, it is necessary to validate the form of payment quickly.
Brazil stands out in digital payments
The International Data Corporation (IDC), a company focused on market intelligence), released the 2019 survey that six out of ten Brazilians from classes A,B and C use digital means of payment, which shows the change in service consumption habits close to new technologies. These habits of using other forms of payment in the country are also studied by other companies, such as Febraban (Brazilian Federation of Banks), which also shows this growth.
As an entrepreneur, no matter what your type of business is, whether it be the game trade or an online store, you need to make decisions about managing your receivables. So it is important to be able to have access to all your payments in a simple and efficient way, as well as to make life easier for customers, ensuring easier, organized and secure transactions. The good thing about all this is that all solutions can be found in one place capable of centralizing the processes involved in a single action.
LATAM Gateway is a Brazilian company that works with monetizing games with instant payments. LATAM Gateway aims to help international gaming companies to monetize more and better in Brazil and other countries in Latin America. It offers instant payments through Boletos, Deposits, Credit Cards and PIX, with confirmation of purchases in 30 minutes for 24 hours a day, 7 days a week. To learn more about all of our payment methods and to find out which ones are best for your business, contact us through our website or WhatsApp.