The gaming market is expected to grow even more and to spotlight the universe of mobile games. According to Business Wire, we may expect a CAGR of 14% during 2020-2025, due to major factors, such as the adoption of trending technologies.
The scenery is no longer exclusive to consoles and desktops. If one is interested in gaming, smartphones rise as a new horizon which will probably attract more consumers each day. During the pandemic, consumer habits embraced mobile games even more.
Games as Free Fire, Among Us and many others, have shown the mobile gaming industry is expanding worldwide, resulting in scalability for the industry.
Huge platforms, like Facebook and Instagram, have already started to develop their games to enhance advertisement strategies.
Also, aspiring to become the “Netflix” of gaming, streaming services have also been launched by Microsoft, Sony, Nokia, Amazon, and Google.
Consumer habits are also a spot to take a further look. With more than 2.7 billion gamers in the world, there is room for more. And just like you, we want to know about everything that is to come in the industry.
Keep reading to learn more about mobile games’ growth, the games that won’t leave everybody’s minds and smartphones for gaming.
Most popular mobile games
Mobile games have consolidated their place in gamer’s habits over the past years, especially after the pandemic. And this is not a coincidence. As we stay home and stick to social distancing measures, we acquired new leisure and entertainment habits.
Furthermore, it is visible how many people are switching from social media to interactive games, looking for new ways to have fun at home. Also, playing from a smartphone might be way cheaper than buying a console or a new desktop, expanding possibilities.
But there is room for all tastes. Puzzles, multiplayer, RPGs, sports games, and so much more, have attracted players worldwide.
Among the most popular mobile games today, there are famous names, such as the ones on this list from Ranker:
- Among Us
- Call of Duty: Mobile
- PUBG Mobile
- Clash of Clans
- Free Fire
- Genshin Impact
- Brawl Stars
- Pokémon Go
- Fortnight, and many others.
The Free Fire Case
As an example, Free Fire’s case shows us how impressively a game can become an instant success. Launched in December 2017, it has over 100 million active players worldwide and one of the most successful Battle Royale games.
The creator of the game is a small Vietnamese company called 111dots, with the mission of building a competitor for PUBG. Later, Garena was responsible for its distribution, just as with League of Legends, Fifa Online, and other famous games.
Free Fire reached 1 billion dollars in revenue in 2017 and received an award as the most innovative game of the year by Google.
Among its most dedicated players, there are millions of Asian and Latin American players, regions with major growth. In this scenario, Brazil is the main market of the mobile game, conquering references inspired by the country’s culture in easter eggs along with the game.
Smartphone: a gaming device
But 2017 was not only a special year for the mobile games industry because of the launching of the great Free Fire game.
In the same year, the world already heard the news of the first gamer smartphone, by Razer, a renowned company that makes high-performance products for gaming.
If in the past, gaming was strictly a habit for those who could afford a console, that is no longer a reality. With mobile games as a leader in the gaming market, tech companies have already awakened for this scenario.
The Razer Phone prioritizes battery and RAM, so players won’t have problems running their games for Androids. In 2020, the company presented the new version of the smartphone, which is named Razer Phone 2.
After hearing the community’s feedback, the new device aims to overcome the critics it received from users. The new Snapdragon 845 processor is one of the new features, and the products also guarantee wireless charging and protection against contact with water.
And this is only a glimpse of the future of smartphone gaming devices.
The business and numbers behind mobile games growth
With such a broad horizon, many companies try to thrive in increasing their game’s revenue. And there is a lot of space for growth and profit, as we have already talked about in other articles.
The sector is one of the largest entertainment revenues and, according to Pelham Smithers, in 2020, it was estimated to generate around $85 billion. But, for the next few years, Statista already predicts that the mobile games segment may reach more than $100 billion in 2021 and that the user penetration is expected to hit 28.5% by 2025.
While the industry grows, consumers will continue to expect more agility and improvement of technology solutions.
That is why investing in customer experience, up-to-date payment strategies, cloud gaming, and real interaction with fans are vital to keeping the good work in this business.
Game monetization solutions
Therefore, a good experience is crucial for the future of the mobile games industry.
On backstage, companies such as LATAM Gateway are working with game monetization solutions with the purpose to help companies monetize within the rising audience in Latin America.
Currently offering complete payment solutions for Brazil, Mexico, Chile, Argentina, Peru, and Columbia, we aim to provide the assistance you need to increase sales conversion in the region.