It’s time to review market trends in online games that will increase your revenue in 2021. During 2020, we have faced several changes in consumer behavior due to the Covid-19 crisis. According to Deloitte’s 2020 digital media trends survey, a third of consumers have taken part in a gaming service in the pandemic.
While staying at home, people spend more time playing video games. Therefore, they tend to turn from casual gamers to committed ones. And even after social distancing measures end, some of them may keep the new habits.
Also, with such profitable views on the horizons, it is vital to look into market trends that might be worth the deal. A Newzoo’s report states that mobile and console games will contribute around 80% of the gaming market revenue by 2022.
In this article, we will show you how customer experience, smartphones, cloud gaming, and broadcasting games might become the center of your business. Check it out!
4 market trends in online games
Investing in customer experience
Gamers expect a perfect gameplay experience. For this reason, customer experience is a crucial part of a game’s popularity. As well as a trend to look into. Check out some tips to improve it in your online game:
- Avoid technical problems such as crashes and prioritize the momentum;
- Be aware of comments on gaming forums to engage with customers;
- Offer paid-services that provide better support and top-notch security.
Increasing use of smartphones
The daily time people spend using smartphones is growing. By 2021, we might spend an average of 234 minutes a day on our devices. Since purchases on apps will also increase, you should think about monetizing your online game. As paying methods to evolve, it will be way easier to spend money online. The new consumer habits are a fierce market trend to be aware of.
Cloud Gaming allows gamers to play through an internet connection, without the use of a console. Currently, few major players are in this business, like Playstations Now and Stadia by Google, among others. Although it is a huge market trend, some obstacles need to be faced. Regarding consumer experience, cloud games are related to lags. So developers need to work on solutions that also work for slower connections.
For many people, watching other users play is just as good as playing online games. Twitch, a game broadcasting company, set a platform where gamers can broadcast their skills. Sony has also taken part in this trend, introducing a “share” button on their new PS4 controller. It is an easy way to upload their gameplay to social media. As a result, it turns into an easy way to share a game with friends.
Do you want to learn more about market trends?
These are some of the market trends in online games you should look for in the next year. So, make sure you share this blog post on your social media, and check our blog for more content on the game market.