Games Monetization: best strategies to increase revenue

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games monetization

Games monetization is a huge concern for developers. It isn’t cheap to create an awesome game experience, so making a profitable business requires strategies. While the majority of options in the market are free, there is a double challenge to build plans that go beyond selling access to your product.

But it needs to be thought of from the start of the development. Each strategy will be influenced by the phases of the game and the experience you intend to offer your customer. That’s how you will improve engagement and retention over time.

For tips on strategies for games monetization, keep reading.

In-Game Advertising

In-game advertising is a quick way to begin creating profit from your mobile games. With a diversity of formats and sizes, it will not take long to find a solution that fits your goals. Check some examples below.

Native Ads

Naturally integrated into the user’s experience, native ads should be considered in your strategy. They have a high potential for customization according to your game’s interface. As they are created to be incorporated into the game’s scenery, they look more genuine to the audience.

Interstitial Ads

The interstitial ads offer a different experience while the player is waiting between two levels of the game. Usually, a video appears on full screen with a purposeful design to improve the user’s experience. As the gamer doesn’t need to play at the moment, he may interact with the media. Sometimes, they can also skip the ad after it begins.

Rewarded Video Ads

The best advertisement contributes to the player experience. Over the last year, the number of rewarded video ads increased by 10.2%. With this type of ad, developers can help users feel rewarded for their time because players can get a taste of premium offers and also are more likely to convert.

Paywall 

Another strategy is a paywall. This method consists of letting gamers test your game for free for some time. Once they reach a certain level, a paywall requires them to spend money to continue playing.

The secret to making this work is to engage your players from the very beginning. If the game corresponds to their expectations they will be more likely to keep playing. So, it is vital to invest in experience and storytelling to engage with your customers. Some people will quit, but you also get the chance of creating loyal fans.

Offer a trial

Finally, to complement one-time purchases in games, you can establish subscriptions for new experiences. A free trial may attract users that are interested in updated content or premium items. Also, combining this strategy with others will grow your revenue and engagement rates.

Games monetization solution

LATAM Gateway works with game monetization solutions through instant payments services. As a Brazilian company, its purpose is to help companies monetize more in Latin America. Through bank slips, deposits, credit cards, and PIX, we aim to offer solutions that bring you closer to the Latin American gamers. Available 24 hours a day, 7 days a week. Contact us if you need any help.

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