Game monetization: understand how to improve

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Monetization is turning any product or service into money. This means that there is the possibility of making revenue through advertisements, links, partnerships, and also tutorial videos so that amateur players know all the stages of a game when accessing the social networks of the companies that develop each game or specialists in the subject.

The game monetization must be thought from the beginning of its development because the way the player will be charged for using this game on a computer or application influences the way the phases will be divided, and the person can also buy some items to improve your experience among other subjects.

Game monetization needs to be used correctly to increase game profits, otherwise, both the number of engagement and retention can decrease dramatically. It is difficult to get it right, but when you do it. It is a great success. For effective gaming monetization, see the tips below.

person sitting on gaming chair while playing video game

 

READ: Meet the main online payment methods in Brazil

Have a better ad experience in game monetization

One of the most important items in game monetization is optimizing the ad experience so it doesn’t disturb users. They should not interrupt the flow of the game, as players in epic battles will not like having an ad invading the screen. They are much more interesting and useful in times of natural interruptions in the game application, that is, at a level crossing or when the player takes a break.

Improve your usage rate

Have a percentage of active users who receive daily ads for a particular application. According to studies, advertisers often prioritize unique daily views that have a broader reach over those ads that are repeated for a particular group.

Have different ad networks

Having different ad networks helps to improve your game monetization gains, as each network ends up having the most appropriate ad for all its users.

Add ads during the game naturally

Not all players have ads enabled within the game, integrating them inappropriately can leave monetization with limited visibility and involvement.

Show ads to non-paying users

Do analytics to understand which users are paying through in-app purchases and which are not. Thus, you can target ads to non-paying users to maximize earnings from in-app purchases and advertising.

Know who the users are monetizing

Its users are gold. So you need to know who they are and why you are showing ads to them. Find out who are the loyal and those with high life value to limit the number of ads per day among the paying and, among the non-paying and with low life value, will see a greater number of ads.

Have visible ads

Use portrait ads for smartphones and landscape ads for tablets and computers.

LATAM Gateway is a Brazilian company that works with game monetization with instant payments. LATAM Gateway aims to help international game companies to monetize more and better in Brazil and other countries in Latin America. It offers instant payments through bank slips, Deposits, Credit Cards and PIX, with confirmation of purchases in 30 minutes during 24 hours a day, 7 days a week. To understand game monetization, visit our social networks.

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