Game monetization solution: how to choose the best one to your product

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There are game monetization solutions besides your work as a developer or through direct sales. This week, you’ll get to know some of them. Stay tuned.

two men sitting and playing computer games
Photo: Unplash

READ: Understand how game monetization works in Latin America

Advertising

The most popular game monetization solutions are advertising and they can be in traditional form, like banner ads or full screen ads, the second one is more profitable. There are also video ads, which can provide good money to the developer. Among the other options are push and exit ads that appear before the player finishes his game. If you place your ad in another developer’s game, this modality is known as sponsored advertising.

Game monetization solution in free games

Free games are often the most popular among people, but the developer needs to make money somehow from them. Often, paid items are placed within the game so that the user can improve their experience.

Thus, the sky’s the limit and the developer can create consumer items, such as clothes, special weapons, accessories for the player’s avatar, special items for holidays (like Christmas or Easter) and even items for the season (like summer and winter) , you can also customize skills for the character (know how to swim or play capoeira), extra lives are also very interesting to sell; in addition, of course, limited editions of items that can be quite successful among players.

Partnerships

Did you know that it is possible to make money from partnerships? It is, you can become a partner with a specific company or advertiser. Get to know some forms of game monetization solving in this area:

  • Advergame – when you create a game for a brand;
  • Sponsored items or characters – some brand may want a character in their game to wear something they have, such as a car tire or snow jacket;
  • Surveys – there are companies that pay to place surveys within your game;
  • Investors – it is possible to present your idea to an investment company and, thus, raise the budget to produce your project;
  • Licensing – You can license your game to major online gaming internet portals.

Multiplayer

Multiplayer games attract many stakeholders to real-time meetings, so there are different forms of game monetization solution, such as having items that can be present; players exchange items with each other; tournaments; bets; special features, for example.

Merchandising

Maybe it’s not really used by small developers, but it’s a really cool idea to have items based on your games to sell to fans. See some examples: t-shirts, mugs, key chains, action figures or stuffed animals, pillows, smartphone cases, among other items.

LATAM Gateway is a Brazilian company that works with game monetization with instant payments. LATAM Gateway aims to help international game companies to monetize more and better in Brazil and other countries in Latin America. It offers instant payments through bank slips, Deposits, Credit Cards and PIX, with confirmation of purchases in 30 minutes during 24 hours a day, 7 days a week. Need any help, contact us.

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