Understand how game monetization works in Latin America

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In early 2020, before the advent of the Covid-19 pandemic, experts said that by the end of this year, it will be possible to make money transfers between people and also companies in seconds on any day and time of the week. In other words, there will be no bank hours for a transfer to take place. Instant payments will change people’s relationship to money everywhere, in all aspects of their lives, like in game monetization in Latam, for an exemple.

Within this trend, LATAM Gateway, an international company of game monetization in LATAM, has the option of instant payments between its products to make life easier for Brazilian or latin Americans gamers. They will be able to use from bank slips, deposits, credit card and also the PIX, a system created by the Central Bank of Brazil in February 2020. PIX will allow payments and transfers of values ​​on by the minute and it will also be available until the end of the year.

READ: Central Bank of Brazil launches PIX, its instant payment system

This form of payment arrives to contribute to one of the fastest growing markets in both Brazil and Latin America: games. Brazil leads this sector in Latin America.

Understand game monetization in Latam

Monetization is the act of turning any product or service into money. In other words, it is possible to generate revenue from advertisements, links, and partnerships or even with video tutorials so that amateur players know the stages of a game through social media, for example.

The business model should be thought about at the very beginning of the game’s development. Because the way the player will be charged for using this game on a computer or app influences how the phases will be divided, if the person will be able to buy any item to enhance their experience among other subjects.

Game market in Brazil

In 2019, Brazil was classified as the 13th game market in the world and the leader in Latin America. Its championships are millionaires and can move up to R$ 5.6 billion per year. According to the consultancy Newzoo, there are more than 75 million players in the country and more than 80% of them have already purchased virtual items to use in their games.

This game monetization in LATAM also helps the market, as the number of developers grows more and more, including the number of women in the profession. The Brazilian Digital Games Industry Census points out that the number of female developers has increased by more than 150% even in the first half of the decade, until 2014.

The championships also move the market and the prizes that enter the dispute of the best teams or players. In 2019, an international Counter-Strike championship presented US$ 250.000 as prize in money. Until now, the sector is expected to grow in the coming years.

READ: Game market in Brazil is expected to grow 5.3% by 2022, says study.

Game market in Latin America

The research institute Newzoo states that the gamer market can profit up to US$ 6.3 billion in Latin America and more than half of that value comes from mobile games. Smartphones are among the most used gaming platforms. The major players in the market invest in all platforms, with games for computers, Playstation and Xbox, for example.

Mexico is also among the countries that generate most revenue from the games market. Between 2017 and 2018, there was a US$ 200 million increase in game monetization in LATAM. Generation X is at the top of gaming consumer and then Generation Z in second place. In the country, more than 66% use smartphones to access games. 34% use consoles, 11% tablets, 10% PCs and 2% portable consoles.

READ: Games Market in Latin America: Challenges and unfailing tips to overcome them

LATAM Gateway is a Brazilian company that works with game monetization in LATAM, with instant payments.

LATAM Gateway aims to help international game companies to monetize more and better in Brazil and other countries in Latin America.

It offers instant payments through bank slips, Deposits, Credit Card and PIX, with confirmation of purchases in 30 minutes during 24 hours a day, 7 days a week.

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